Why TapThread™?

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We live in two worlds at once.

There is the physical world, where we meet people, build relationships, wear our brands, provide services, create experiences and make first impressions.

Then there is the digital world, where our businesses, profiles, portfolios, payment methods, content and communities live.

TapThread™ was created to help connect the two.

We have more ways to connect than ever before.

Websites. Social media. Payment apps. Digital portfolios. Online stores. Contact pages. Videos. Communities. Booking systems.

The problem is getting someone from here to there.

A great interaction can end with someone searching for your username. A potential customer can forget the name of your business. Someone interested in your work may never make it to your website.

Every additional step creates friction.

TapThread removes some of those steps.

Most of us put on apparel every day.

But traditionally, apparel has been passive.

A shirt can display your logo.
A uniform can identify your business.
A graphic can communicate an idea.

TapThread adds another dimension: interaction.

With NFC and QR connectivity, apparel can become an access point to the digital destination you choose.

Instead of saying:

“Look me up.”

You can say:

“Tap here.”

This is one of the most important ideas behind TapThread.

The technology isn't the destination.

You choose the destination.

Today, your TapThread might connect to your business.

Tomorrow, your portfolio.

Next month, a new product launch.

Later, an event, fundraiser, social profile, payment page or something that hasn't even been created yet.

The apparel can remain the same while the experience behind it evolves.

That's what makes TapThread more than a printed QR code or another piece of branded merchandise.

It's programmable apparel.

TapThread can help bridge people to:

Your business or website.
Your social presence.
Your portfolio or résumé.
Your products and services.
Your payment or tipping page.
Your music, videos or content.
Your event or community.
Your latest campaign or promotion.

And those are only the beginning.

TapThread isn't built around one particular platform or use case.

It's built around a much simpler question:

Because attention is valuable.

Because opportunities happen in person.

Because people shouldn't have to search for you when you're standing right in front of them.

Because what you're already wearing can do more.

And because once you've made an impression, the next connection should be yours to control.