TapThread™ transforms apparel from something people simply see into something they can interact with.

Using NFC and QR technology, TapThread adds a programmable digital connection point to apparel—creating a bridge between the person standing in front of you and wherever you want to take them next.

One tap. One scan.

Your destination.

And when that destination changes, your TapThread can change with you.

Your TapThread can become a gateway to virtually any web-accessible destination you choose.

Connect people to your:

Website or landing page
Introduce your business, brand, project or personal presence.

Social profiles
Turn a real-world interaction into a follower, subscriber or connection.

Products and online store
Take someone from seeing what you represent directly to something they can purchase.

Portfolio or résumé
Let your work speak for itself without asking someone to search for it later.

Contact information
Make exchanging information faster and easier.

Content
Connect to videos, music, podcasts, articles, newsletters and other digital media.

Booking and appointments
Help customers move from meeting you to scheduling with you.

Payments and tipping
Direct people to your preferred supported payment or tipping destination.

Events and experiences
Connect attendees to registration, schedules, tickets, information or exclusive content.

Causes and fundraising
Turn awareness into an immediate opportunity to learn, participate or contribute.

And that's only where it starts.

This is where TapThread becomes especially powerful.

Traditional printed apparel has a fixed message.

Once it's printed, it's printed.

TapThread introduces programmability.

Your destination today doesn't have to be your destination tomorrow.

Launch a new product?

Update the connection.

Running a promotion?

Point people toward it.

Released a new video?

Make it the destination.

Hosting an event next month?

Redirect your TapThread.

Your physical apparel can remain familiar while the digital experience behind it continues to evolve.

Imagine a company uniform that does more than display the company logo.

A customer could tap or scan it to:

View services.
Schedule an appointment.
See today's promotion.
Join a loyalty program.
Leave a review.
Visit the company's website.
Follow the brand.
Meet the employee.
Access support.

Suddenly, apparel isn't simply branding.

It's infrastructure.

Some of the most valuable interactions happen unexpectedly.

Someone compliments your work.

Asks what you do.

Likes your shirt.

Wants your contact information.

Asks where they can buy something.

Wants to support your business.

Instead of ending the conversation with:

“Look me up.”

TapThread gives you another option:

That small difference can turn curiosity into action while the person's interest is still present.

TapThread doesn't have to mean the same thing for everyone.

A musician's TapThread might launch a new song.

A restaurant employee's could lead to a tipping or feedback page.

A realtor's could open available properties.

A creator's could launch their latest content.

A business owner's could introduce the company.

An event organizer's could provide event information.

A nonprofit's could tell its story and accept support.

An individual could simply share the digital presence that represents them best.

TapThread provides the connection point. You decide what happens after the connection.

TapThread combines two familiar technologies to make connecting simple.

Compatible NFC-enabled devices can interact with the embedded NFC connection.

The QR connection provides a visible alternative using a smartphone camera.

Different technology.

Same objective.

TapThread isn't about adding technology simply because we can.

It's about making that technology useful.

The shirt is physical.

The destination is digital.

TapThread connects the two.

That's why we call it the:

And as the digital world continues to change, the possibilities for what that connection can do will continue to grow.